Ohanga, meaning nest in Māori, is inspired by the spirit of this endeavor. We, too, want to build a cradle for self-expression that supports its members—who we call creatives—in the face of a desynthesized audience constantly scrolling through an online world. 

As if creating unique, striking content wasn’t enough, artists are expected to advance in their crafts while also handling the endless details necessary to a successful business, like building an online presence, creating a brand, establishing a loyal audience, and managing customer relations. As for the art consumers, there is no universal body that facilitates transactions, nurtures connections, and fosters admirer’s own artistic impulses within a local art community. 

Our co-founders, Subham Sett and Yuping Wang, felt called to repurpose their decades of technology experience and solve a fundamentally artistic problem: to rewrite the narrative of the struggling artist. To help them support themselves in ways that have previously been too expensive, and too time consuming to be sustainable.